Course Syllabus: Business Management and Online Sales

Course Information

Course Title: Business Management and Online Sales
Course Duration: 4 months (16 weeks)
Weekly Schedule: 4 hours per week
Level: Undergraduate (Bachelor’s Degree)
Course Type: Core Course
Credits: 2 units
Prerequisites: Introduction to Management or Principles of Marketing
Language of Instruction: Dari and English

Course Description

This course offers a clear and practical look at how business management works in today’s online world. Students will learn what it takes to run and grow an online business, from choosing the right e-commerce model to reaching customers through digital marketing and social media. We’ll also explore how to use data, customer feedback, and modern tools to make better business decisions. Throughout the course, students will develop real-world skills they can apply directly to managing and selling products or services online.

Course Objectives and Learning Outcomes

By the end of this course, students will be able to:

• Define and apply fundamental business management concepts in digital markets.
• Analyze and evaluate various online business models and competitive strategies.
• Implement digital marketing, SEO, social media, and advertising techniques for online sales.
• Use data analytics, CRM systems, and KPIs to improve business decision-making.
• Develop, present, and defend a comprehensive online business plan.

Topics covered

• (selected topics)
• Evolution of Online Business Models
• Business Environment and Digital Strategy
• Digital Marketing Fundamentals
• Search Engine Optimisation (SEO) and Content Marketing
• Social Media Marketing and Influencer Strategies
• E-commerce Website Design and User Experiences/User Interface Principles
• Data Analytics in Online Sales
• Pricing Strategies and Online Promotion Techniques
• Lega, Ethical, and Security Issues in E-commerce

Assessment and Evaluation

• Class Participation and Attendance: 10%
• Weekly Assignments: 20%
• Group work Presentation: 20%
• Project Report (Online Business Plan): 25%
• Final Assignment: 25